Often we run survey for various reasons such as market research, customer satisfaction and to identify future market trends. There are so many data visualization tools out there that we can use to visualize survey data. Visualizing survey data correctly is very crucial to get actual insights from survey data. Here we have covered 3 Popular data visualization tools.
Tableau (and Tableau Public)
Tableau has many options available such as desktop app, server and hosted online versions, and a free public option. There are more than hundreds of data import options available, from text files such as Excel, CSV files to Google Ads and Analytics data to Salesforce data.
You can output those data into multiple chart formats as well as mapping capability. That means designers can create color-coded maps which will showcase geographically important data in such a format which is much easier to undesrtand than a table or chart could ever be.
The public version of Tableau is totally free for use and anyone can create data visualizations which can be used in a variety of settings. From journalists to political junkies to those who just want to quantify the data of their own lives, there are tons of potential uses for Tableau Public. They have an huge collection of gallery of infographics and visualizations that have been created with the public version to serve as inspiration for those who are interested in creating their own visualization from survey data.
Pros
- More than 100+ data import options
- Mapping capability
- Free public version available
- Lots of video tutorials and articles to teach you how to use Tableau
Cons
- Non-free versions are expensive for you if you are a student or small business owner($70/month/user for the Tableau Creator software)
- Problem of public version is you can’t keep data analyses private
Infogram
Infogram is another popular visualization tool. Its main feature is its fully-featured drag-and-drop visualization tool. So as a non-designer, you can create effective and cool visualizations of data for marketing reports, infographics, social media posts, maps, dashboards, and more.
You can export finished visualizations into a number of formats such as PNG, .JPG, .GIF, .PDF, and .HTML. Even interactive visualizations are also possible; you can also embed into websites or apps. Infogram also has a WordPress plugin that makes embedding visualizations even easier for WordPress users so you don’t need to code anything.
Pros
- Tiered pricing, including a free plan with basic features
- It has 35+ chart types and 550+ map types
- Drag and drop feature
- Use API for connecting additional data sources
Cons
- Significantly fewer built-in data sources compared to other apps
Google Charts
Google Charts is another powerful and free data visualization tool that you can use for making interactive charts and also for embedding online. It works perfectly with dynamic data and the outputs are based on HTML5 and SVG, so without the use of any additional plugins they work in any browser. Data sources include Google Spreadsheets, Google Fusion Tables, Salesforce, and other SQL databases.
There are a variety of chart types, including maps, scatter charts, column and bar charts, histograms, area charts, pie charts, treemaps, timelines, gauges, and many others. These charts can be customized completely, via simple CSS editing.
Pros
- It’s totally Free
- Good collection of chart formats available
- Cross-browser compatible since it uses HTML5/SVG
- You can work with dynamic data
Cons
- Beyond the tutorials and forum available, there’s limited support
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